Visibuild isn’t just following the blueprint – with a clear vision, expertise and a strategic edge – it’s carving out a new approach to construction quality management.
In the construction industry, quality control has often been relegated to an afterthought – a task to tick off the list once a project is nearing completion. But what if quality wasn’t just something to inspect at the end? What if it was the foundation of every decision, every task and every project from day one?
This is the shift championed by Visibuild, a quality assurance platform developed by members of the Australian construction industry. Visibuild is on a mission to challenge the status quo and position quality as the cornerstone of every construction project.
Quality as a culture, not a checklist
In an environment where speed, efficiency and productivity have long been prioritised, quality control has often been viewed as a cumbersome add-on. It’s easy to see why. In the race to meet deadlines, quality checks were frequently sidelined, treated as secondary to the pressing demands of construction schedules.
For Visibuild director Ryan Treweek, who has spent 17 years in the industry, this mindset was never the answer.
“Quality has always been left in the background,” says Treweek. “Being overlooked for so long, it requires a real cultural shift to move people away from the mindset of treating it as an afterthought.”
The tide, however, is turning. As buildings grow more complex and regulatory demands increase, the push for better quality has become inevitable. Changing an industry steeped in tradition is no small task, but Visibuild’s leadership has embraced the challenge. United by a collective vision to make “quality the foundation of construction,” the company aims to drive cultural change through innovation.
Visibuild is using technology to not only digitise existing systems, but to transform how construction projects are built and how quality is managed.
“Technology has advanced significantly in the past decade, and the industry is starting to recognise that compliance and quality can no longer be checked off post construction,” says Treweek. “We need to build quality into the process from the start.”
Fellow company director Damien Quinn emphasises that technology alone cannot solve the problem.
“Unless you understand the underlying drivers of how projects are built and the motivations of the people involved, you’ll never be able to change the culture and mindset needed to implement quality control effectively,” he says. “Without this shift, attempts to integrate technology into quality control will be counterproductive.”
Visibuild’s software is designed with this cultural shift in mind. It moves quality from a passive, reactive process to an active, real-time one. By embedding quality checks throughout the project lifecycle, Visibuild aims to reduce errors, prevent costly rework and set a new standard for the industry.
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From vision to execution
The COVID-19 pandemic served as a turning point. It gave the founding team the time to assess their careers and confront the frustrations they had experienced. They realised that addressing construction’s biggest challenges required a new approach in how projects were managed, rooted in quality.
Founded in 2022 by Quinn, Renee and Shaun Phelan, and Dave Allie – with Treweek leaving an executive post to join the team in 2023 – Visibuild has rapidly gained traction. But introducing cultural and technological change to a staunch industry has been no easy feat.
The basis for Visibuild stemmed from the team’s combined experiences in construction. After working more than a decade for the same contractor, they encountered recurring issues: rushed jobs, costly mistakes, and a quality control system that lacked the data and insights to enable meaningful change.
“Lessons learned” discussions were common, but past mistakes were often repeated as new projects began without time for reflection. Treweek likens this cycle to a hamster wheel – a constant race with little opportunity to improve processes.
“We knew that just introducing a piece of software wasn’t enough,” says Treweek. “We had to change the culture. You can’t just push a new tool onto a team without changing how they think about the process.”
Turning data into decisions
Visibuild’s strength lies in how it connects quality control to real-time project progress. The software doesn’t merely track errors; it identifies them as they occur, enabling immediate corrective action and preventing issues from mounting, which can ultimately delay projects or cause legacy quality issues.
“Historically, measuring quality control or compliance was almost impossible,” says Quinn. “Audits were infrequent, covering only a small fraction of projects. That left a huge gap in visibility and a lot of room for errors.”
Visibuild has turned this on its head by offering real-time visibility into quality control, systems compliance and project outcomes. Its database categorises quality control data in granular detail – whether related to concrete, finishes or safety features – allowing for deeper insights and better decision-making.
The value of this data extends beyond individual projects. By feeding insights back into the system, Visibuild helps prevent recurring problems and drives continuous improvement. Treweek highlights the importance of using data not just to document issues but to create measurable impact.
“People often accept error as something that just happens, part of the chaos of constructing a building,” he says. “But in reality, if everyone followed the old adage, ‘measure twice, cut once,’ there would be fewer errors and delays.”
One project team in Melbourne experienced this firsthand. Whilst constructing a loading platform suspended several stories in the air, a team member was preparing to unload 200 cubic metres of concrete onto a temporary slab. When checking the mix details through Visibuild, he discovered the wrong mix had been sent and prevented the error by sending the trucks back.
“That moment completely changed his outlook,” says Quinn. “He went from being a sceptic to a firm believer in the system. This is the mindset shift we’re trying to create in the industry.”
Building relationships, not just software
Visibuild’s success is also underpinned by its commitment to relationship-building. In an industry driven by trust, maintaining integrity has been central to its approach.
“Having spent years in the industry, we’ve worked hard to build a reputation for integrity across Australia,” says Treweek. “Maintaining that trust is essential to us.”
Visibuild involves customers in the platform’s development journey, regardless of their business size. Quinn believes that collaboration and authenticity are key to fostering trust and aligning with clients’ needs.
“It’s about bringing people along on the journey and showing them how their input aligns with a bigger, more meaningful goal,” he says. “That sense of alignment and shared purpose is critical for balancing day‑to-day execution with our larger goals.”
Driving the shift
Visibuild’s goal is to raise the baseline for quality and compliance across the construction industry. By positioning its platform as the “central nervous system” for construction data, it is helping businesses harness information to drive efficiency and transparency.
“When people realise the value of knowing, with certainty, that tasks have been done properly, it transforms their understanding of quality assurance,” says Treweek. “It’s no longer just about compliance – it’s about unlocking efficiency across the entire project lifecycle.”
In a rapidly changing world, where regulatory shifts, sustainability concerns and digital transformation are reshaping industries, Visibuild is prepared. Its approach may have started with a singular focus on quality, but it has grown into something much greater: a movement to embed process into every decision, action and project.
Both Quinn and Treweek are optimistic about Visibuild’s potential to raise quality assurance standards globally.
“With an extensive development pipeline of new features and modules underway, we will continue driving cultural change in the construction industry through our innovative approach to quality management,” says Quinn.
Visibuild is redefining how quality is perceived and practised in construction. By combining technological innovation with a focus on cultural transformation, it is creating a new paradigm where quality becomes an intrinsic part of the industry.
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