When it comes to business, values are a topic that matters a lot without a doubt! Values are important and taking them into account as part of your social responsibility should matter a lot too. Yamaro is a company that is aware of this and they promote CSR.
Consider that social responsibility is going to give you a lot more of improvement as an entrepreneur. Values are necessary in CSR. If a person does not have good values, then that person will hardly contribute with a social responsibility labor. In fact, it is not going to be something that everyone will do because it implies sacrifice and we already know that there are few people in the world who really cares about others with a really good intention.
It is going to be important to understand that values are going to be taking a major role in the world of entrepreneurship. Values should be present also because they are going to talk a lot about you as a human being. If that is not all, remember that even your company will be similar to you and your values. If you are a person who does not have good values, you will definitely be appealing for people with similar ideas. You do not want to be like that so that is why you should have good ones so you are appealing for people with good values.
You may not have taken this into account but when there are good values, there are more probabilities of getting good businesses. This is how it should be like. Consider that values are going to be important as for the rest of your life and if you have the possibilities of reinforcing them, remember that it will help you to grow your life with a better mindset!