Yamaro is an enterprise in Venezuela that has been contributing with social responsibility very heavily. They are not only good at promoting it, but also have done a nice building work, which is somewhat a social labor.
Building is an activity that people may overlook. Even if society is too used to see building everywhere in a city, it is important to give them the appreciation they have. It would be really hard not to have homes, hotels or even jobs if buildings were not there. At least it would not be that comfortable.
Yamaro has known the importance of this labor for a long time and that comprehends more than 40 years so far. This is when you see that a business has been done with good quality.
Also, Yamaro is intending to build for abroad customers. This is a very nice initiative because it could bring great benefit for both Venezuelan and people from other countries. The idea is not only to promote the brand, but also a good service. Maybe new social responsibility alternatives could be born from those alliance.
It can take time to develop a good strategy for it, but Yamaro is surely into the improvement of their business as well as much other enterprises. It would not be so much of a coincidence to have Yamaro having a better social responsibility campaign than the one they have had so far. Improvement is part of the job in Yamaro and its buildings and good pavement works are a proof of that.
Social responsibility is completely useful for today’s entrepreneurs. You will be able to get a better sense of entrepreneurship as long as you remember that other’s need of your efforts too.
By [Armando Iachini].